Because of the continued demand, another hotel tower with about 600-800 rooms, as well as an additional 100,000 square feet of convention space, is planned (Bridges hopes for “shovel in ground” by March).Įven Harrah’s Cherokee Valley River, which celebrated its second anniversary in September, is already in expansion mode. Out-of-town business is usually so brisk that snagging a room at Harrah’s Cherokee - especially on the weekends - requires advance planning. I think we’ll see gaming in Atlanta before I retire, but we want to stake our claim now.” “The majority of our (high-end) Seven Stars and Diamond players come from Atlanta and North Georgia. 1 market since we opened the doors and it continues to be - for both properties,” Bridges said. Harrah’s has asserted itself in the market, with prominent advertising on billboards and in Mercedes-Benz Stadium, as well as sponsorships with the Atlanta Braves and Georgia Swarm.
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